Two music stars have taken drastic action against Bud Light and all Anheuser-Busch products after the company made transgender activist Dylan Mulvaney the face of its brand. Kid Rock expressed his outrage in a viral video he shared on Twitter, where he can be seen destroying numerous beer cans with an assault rifle before declaring “F— Bud Light and f— Anheuser-Busch!” Rock also announced that he would be boycotting all Anheuser-Busch products and they would be banned from any of his future concerts. Fellow country star, Travis Tritt, responded similarly, stating that Anheuser-Busch products would no longer be sold on his tour.
“I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same,” Tritt wrote on Twitter
He then posted a photo of the complete list of Anheuser-Busch products which would be banned. It included, Budweiser, Stella Artois, Corona, Michelob Light, Rolling Rock, Busch, Natural Ice, O’Douls, Red Hook, and more. Both Kid Rock Rock and Travis Tritt’s response to the Bud Light controversy reflect the distaste many conservatives feel about the new partnership between the beverage company and Mulvaney, who is seen as radical left-winger.
The outrage started when Bud Light sent a pack of their beer to transgender activists Dylan Mulvaney, which featured an image of herself on it. Mulvaney has been celebrating a year “of girlhood” since transitioning from male to female. The move caused a wave of backlash, with many people expressing their anger on social media, including Kid Rock.
In the video, which begins with Kid Rock wearing a white “MAGA” hat, the performer can be seen firing his rifle at the Bud Light cases, causing beer to spill and cans to explode. His violent act has been met with criticism from many online users, who are calling out his behavior as dangerous and insensitive.
The decision to make a transgender woman the spokesperson for a major beer brand has sparked a debate about inclusivity and representation in advertising. While some have praised Anheuser-Busch for taking a progressive stance, others have accused the company of pandering to a small minority at the expense of its core customer base.
Anheuser-Busch has responded to the controversy with a statement saying, “Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points.”
It added, “From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”