Tucker Carlson was fired. The dominoes are falling from the conservative network and his was the heaviest domino that is affecting the entire stack. The foundation has cracked.
The rating numbers have been released. Fox News ratings have collapsed by 50% because they fired their Golden Boy of the primetime hour.
Meanwhile, Newsmax ratings have gone sky high.
Newsmax saw its average audience at 8 p.m. with “Eric Bolling The Balance” soar by 261% to an average 534,000 viewers. This was the show that competed with Tucker Carlson. Now that Tucker is out, Fox News viewers seem to be turning their eyes to Newsmax.
Newsmax notes that it’s available in 24 million fewer cable homes than Fox, making its viewership even more impressive for its cable distribution. Nielsen data indicates that Newsmax was drawing 57% of Fox’s audience on a proportional basis Wednesday at 8 p.m.
And Newsmax is free currently on most major OTT (over the top) platforms, giving it a boost of 400,000 additional viewers at the 8 p.m. hour not counted by Nielsen.
Newsmax even beat CNN based on proportional viewership with a .43 share against “Anderson Cooper 360” at just .37.
MSNBC, however, was also a winner Wednesday, with “All in With Chris Hayes” topping Fox with close to 1.34 million viewers.
Fox’s decision to remove Carlson appears to have been shortsighted, with little planning for a replacement.
Fox News has yet to announce a replacement in their 8pm prime time slot. Could this short-sighted catastrophe end in a hemorrhaging disaster for Fox News?