Toyota’s North American Chief Operating Officer (COO) Jack Hollis criticized U.S. policies promoting electric vehicle adoption (EV) on Friday, according to Bloomberg.
The Toyota COO said that electric vehicle policies are “de facto mandates” that are not in sync with consumer demand, according to Bloomberg. Hollis also said that EV mandates such as those in California are impossible to meet, according to CNBC.
“The whole EV ecosystem is ahead of the consumer,” Hollis told reporters Friday, “It’s not in alignment with consumers. It’s just not.”
The Biden-Harris administration has introduced various EV-related policies as part of President Joe Biden’s climate agenda, including introducing a tailpipe emissions rule in March that would require about 67% of all light-duty vehicles sold after 2032 to be EVs or hybrids. Biden has been leading a push to build half a million public EV chargers nationwide by 2030, that has so far been met with various slowdowns.
Various American automakers have backpedaled on EV goals despite the current administration funneling billions of dollars in subsidies as part of its EV agenda. The California Air Resources Board’s “Advanced Clean Cars II” regulations require that 35% of 2026 model-year vehicles be zero-emission.
“I have not seen a forecast by anyone … government or private, anywhere that has told us that that number is achievable. At this point, it looks impossible,” Hollis said of the zero-emission regulations. “Demand isn’t there. It’s going to limit a customer’s choice of the vehicles they want.”
Many automakers have experienced issues with EV sales, including used EV models experiencing drastic price cuts due to slackening consumer demand. Ford Motor Company announced in October that it lost an additional $1.2 billion on EVs in the third quarter and announced in September that it would offer free EV chargers and home installations to incentivize customers.
Toyota did not immediately respond to a request for comment from the Daily Caller News Foundation.
